The first thing you need to do is to get rid of clutter from your website. If your visitors receive lots of information the moment they log into your store, they might get confused. It’s one of the best ecommerce homepage practices.

Present your best selling products front and centre, and let your users know of any current promotions and campaigns on the landing page. Maintain the focus where it should be: on your products. If you have a blog, link to it properly so that visitors or prospective buyers can get the information they need.